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Marketing Excellence Program Manager

Level

Senior Level

Department

Microsoft operations

Overview

The Marketing Excellence Program Manager will be instrumental in shaping and driving our marketing analytics across the EMEA region, focusing on our Training Services Partners. This role demands a blend of analytical prowess, marketing acumen, and exceptional communication skills.

Responsibilities

  • Partner Profiling and Best Practices: Develop comprehensive profiles for EMEA Training Services Partners to assess their marketing and online capabilities. Identify and implement best practices in marketing within the region.
  • Marketing Execution and Support: Evaluate Marketing campaign results & proof Of execution objectives.
  • Reporting and Analysis: Oversee monthly, mid-year, and year-end reporting processes. Manage marketing event and web trackers, ensuring accurate and timely reporting. Act as the primary contact and project manager for ongoing reports and content deadlines.
  • Adaptive Project Management: Demonstrate flexibility and eagerness to undertake additional responsibilities and projects during peak business periods.
  • Budget and Calendar Management: Maintain a comprehensive budget file and schedule for Learning Partner Marketing spending. Develop and monitor a marketing activity calendar for all EMEA Training Services Partners.
  • Performance Tracking and ROI Optimization: Track key performance indicators (KPIs) across the region and partners. Analyze and optimize the performance of marketing campaigns and promotions to maximize ROI.
  • Competitive Analysis: Stay ahead of competitors’ activities in the region, providing strategic advice to adjust marketing programs effectively.
  • Supporting Marketing Communications: Provide support in crafting and delivering clear, impactful marketing communications. This includes developing content for various channels, ensuring message consistency, and engaging effectively with partners and stakeholders.

SoftSkills

  • Communication Skills: Strong proficiency in English, both verbal and written. Knowledge of French, Spanish, or German is a plus.
  • Service Orientation: Committed to delivering exceptional service, exceeding KPIs and service level agreements.
  • Organization and Problem-Solving: Highly organized with keen attention to detail and robust problem-solving skills.
  • Marketing Passion: A strong interest in marketing, customer relationship management, technology, and partner satisfaction.

Requirements

Required Qualifications:

  • Professional Expertise: Must be an expert in Microsoft Office tools, especially Excel, PowerPoint, and Power BI, with a focus on data analysis and presentation.
  • Agency and Vendor Management: Proven experience in managing agencies and vendors to deliver impactful business results in a dynamic environment.
  • Field Marketing Knowledge: Deep understanding of Field Marketing execution models, including campaign management, budgeting, and digital marketing channels.

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, Data Analysis, or a related field.
  • Relevant certifications in marketing or project management.

Application Guidelines:

  • Applicants must be based in the EMEA region.
  • This position is a vendor role, reporting directly to the Marketing Manager in EMEA.