InteLogix, a leader in Customer Experience (CX) and Accounts Receivable Management (ARM), has announced its intent to acquire Athear for Marketing Services Co. (“Athear”), a customer experience managed workspace, and staff augmentation provider based in New Cairo, Egypt, later this year. The planned acquisition represents InteLogix’s anticipated entry into the EMEA region and key European markets, including the GCC and UK, Germany, France, Luxembourg, Belgium, and Switzerland.
Once finalized, the acquisition will expand InteLogix’s global presence and establish a service hub in New Cairo. This location will support clients with multilingual capabilities in Arabic, Turkish, French, German, Spanish, and Portuguese. Egypt was selected for its skilled talent pool, competitive costs, and strong infrastructure, including widespread fiber connectivity, a favorable time zone overlap with Europe, and government incentives for tech and export services. The New Cairo addition rounds out InteLogix’s smart-shoring model—providing clients with a strategic blend of nearshore, offshore, and North American delivery options tailored to performance, cultural alignment, and cost efficiency.